Miele Group at a glance
Since being founded in 1899 Miele has followed its ‘Forever Better’ brand promise. This means we will do all that we can to be “forever better” than our competitors and “forever better” than we already are. For our customers, this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime.
For more than 100 years: it has been a proven adage that you can trust Miele and rely on our appliances. We are the only manufacturer in our branch of industry to test products such as our washing machines, tumble dryers, dishwashers and ovens to the equivalent of 20 years of use. Once a Miele, always a Miele: Miele customers around the world remain loyal to Miele and recommend Miele to others. Looking to the future, we promise not to entertain any compromises when it comes to quality and durability!
Marketing Assistant Job Opening at Miele Hellas
This is a full-time temporary position with a 1-year contract. You will report to the Head of Brand Communication Marketing and work in our HQ at Neo Psychiko.
You will participate in designing and implementing effective marketing strategies to grow our business, raise brand awareness and increase customer engagement. For this role, you will collaborate with various internal teams to assist us in conducting market and competitive analyses, designing promotional campaigns and developing profitable positioning and pricing for Miele brand.
What you ‘ll do with us;
- Support the launch of new products and help manage the cross-functional implementation of the plan following the guidelines of the Head of Brand Communication Marketing
- Assist us with executing brand activities to elevate consumer experience and engagement
- Ensure strong brand presence in online and offline channels
- Assist in developing effective promotional campaigns and choosing appropriate distribution channels
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Participate in organizing promotional and PR Events to positively present the brand
- Participate in securing forecast accuracy and increasing efficiency by expanding SKUs for big bets & heroes and eliminating low productivity SKUs
- Secure all materials are delivered on time (memorantum, saleable, stock products, promotion materials)
- Participate in developing data-driven product positioning that differentiates our products in the market
- Participate in market visits to better understand consumer’s needs and brand positioning
- Help us organize and support trade fair activities
- Support Marketing Dept. to identify market opportunities for growth by conducting market analysis, competitor analysis and consumer research
Hard skills we look for;
- Previous work experience in a Marketing Team will be considered a plus
- BSc degree in Marketing or Business Administration
- MSc in Marketing or Digital Marketing will be an asset
- Fresh ideas and proposals for identifying target audiences and effective campaigns
- Understanding and ability to manage product pricing, packaging or positioning
- Familiarity with distribution channels and media marketing campaigns will be an asset
- Fluency in Greek and English
Soft skills we look for;
- Availability to travel and visit our retail stores, as needed
- Good presentation skills
- Strong analytical skills partnered with a creative mind
- Ability to quickly learn new software applications
- Ability to maintain good working relationships with internal and external teams & clients
- Passion for working with technology products and solving consumer need
- Highly organized and detail-oriented
- Multitasking
Application process
Please read carefully our GDPR Notice prior to submitting your application.
If you wish to apply for this role kindly send your CV and Cover letter to hr@miele.gr with the specific email subject; “Application for Marketing Assistant”.
All applications will be handled with strict confidentiality.
