Title: Director of Marketing
Type: Full Time
Department: Marketing
Location: Athens, Greece
Reports to: Vice President, Marketing and Administration
Supervises: Marketing Analysts
About Us
We are a team of entrepreneurial engineers, educators, and designers to rethink education from the ground up. We are building an e-learning tutoring platform offering a highly education powered by amazing teachers supported by world-class technology and operations. We are backed by one of the best private schools in Greece, Mandoulides Schools. We are based in Athens.
Responsibilities
- Creates social media campaigns in Facebook, Google AdWords, YouTube, LinkedIn, Instagram etc.
- Sets up and monitors the affiliate marketing campaign and the referral program
- Develops and implements quarterly and annual advertising and marketing strategies to generate leads for a variety of markets across all media (broadcast, print, internet, direct mail, outdoor, events)
- Directs the generation of advertising creative in all media
- Manages the production of marketing, promotional and communications materials including, but not limited to, view books, catalogs, handbooks, website content, brochures, wearables, and imprinted items
- Tracks results against goals, evaluate effectiveness of various strategies, and use results to improve or change strategies as necessary
- Communicates effectively strategies and results to executive management.
- Ensures that the integrity of the brand is maintained or improved through every communication; monitor the value of the brand and ensure compliance with brand standards; ensure that regulatory requirements regarding marketing in each state are met
- Manages external vendors and agencies to meet established goals; maintain relationships; conduct searches for appropriate vendors. Conduct contract negotiations and manage contract to achieve results
- Recruits, trains, manages and retains marketing department staff, including setting goals, evaluating performance, providing actionable feedback, developing plans for improvement, and encouraging and fostering a team atmosphere
- Works closely with other corporate departments and campus operations, identify areas for improvement
- Serves on cross-functional teams as necessary
- Works closely with the Corporate Communications department to ensure advertising and marketing strategies are in line with corporate communications plans and regulatory requirements
- Plans, conducts, and evaluates research that will provide insight and direction to marketing plans, new programs introductions, new market openings, brand strategy, etc
- Develops budget, monitor and approve expenses against budget to ensure goals are met within budget
- The typical sales process involves a combination of online marketing to generate leads and a live product demo to convert leads into paying customers
- Performs other duties as assigned
Basic Qualifications
The candidate should:
- Have a bachelor’s degree in any major
- Have at a minimum 3-5 years of experience in leading a social media marketing operation in a high-growth environment
- Have some experience with Wordpress, SalesForce Marketing Cloud, Sprout Social, Hootsuite and Facebook Business Manager
- Have advanced skills in MS Office (Excel, PowerPoint and Word)
- Have excellent written and verbal communication skills
- Be proficient in English (Proficiency of Michigan or Cambridge is required)
- Be detailed oriented and disciplined
Perks
- Competitive salary and great benefits
- The sales agents receive additional compensation in the form of a commission for each lead they convert into a customer
- Friends and Family tuition discount
We are an Equal Opportunity Employer.
Send cv in EMilatou@mandoulides.edu.gr
