Description

Workathlon is looking for a Digital Marketing Coordinator who will work closely with the group’s senior leadership team to define and orchestrate all physical and digital marketing activities. In this role, you will build targeted strategies and campaigns to build demand for our company and services at key audiences and personas. The successful candidate will be well versed in demand generation, content marketing, email and digital campaigns, and account-based marketing (ABM) strategies in service of accelerating pipeline and revenue growth. You will also be responsible for building and elevating the brand, communicating with the media, marketing our business to clients, and managing employee and corporate communications. As part of our team, you will be both a key contributor to the growth of our business and a leader in our inclusive culture of excellence.

Responsibilities

• Define and execute the digital marketing and advertising strategy leveraging all digital tools that both support revenue-generation functions and further product/service penetration in the marketplace.
• Planning and executing the digital marketing calendar. This includes organic social media channels (Facebook, Instagram, google), email marketing flows, nurture campaigns, flash promotions, lead generation/management, etc.
• Plan/Write/edit blog articles, presentations, social media posts, newsletter, web content, videos, and advertising copy that targets an array of customer types/personas.
• Engage, reply to messages, and start conversations with users daily.
• Provide high-quality and engaging text and visual content for all our social media channels.
• Build a positive Social Media community that feels part of the brand.
• Be up to date with everything that is happening in the industry as well at competing brands.
• Monitor what is said online about other individual competitive brands as well as Workathlon.
• Be in constant communication with customers & candidates, handling complaints, providing solutions.
• Work directly with the Business Development Manager to ensure activities such as career day events, partnerships, and marketing efforts are strategically aligned with corporate goals.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, display network and other areas of paid to meet company goals.
• Increase conversion rates, documenting the results and sharing best practices with the team.
• Keep a detailed record of all marketing actions and plans. Generate Weekly and Monthly reporting.
• Align closely with sales while continually measuring, optimizing, and reporting out on-demand generation efforts to demonstrate material contribution to global pipeline generation.
• Prepare/edit and deliver any printed promotional material.

Qualifications

• 1-2 years of experience running demand generation and marketing strategies across a broad solution portfolio, and multiple personas.
• Strong understanding of audience segmentation, and content mapping to the buyer’s journey.
• Ability to provide, manage and analyse content across multiple media channels.
• Must be able to comprehend and own all aspects of campaign and program development, in particular messaging and content development.
• Exceptional communication and collaboration skills with a track record of successfully interfacing with sales teams.
• Follows a metrics-driven, analytical approach.
• High energy, “own it” personality, and ability to thrive in a growth environment.
• Fluent in Greek and English.
• Initiative to solve problems big and small

Preferred qualifications

• Strong conceptual thinking
• Clear and effective written, verbal, and visual communication skills
• Highly productive, self-motivated, organised, and proactive
• A strong passion for the hospitality industry

Description

The Sales Executive will support Workathlon’s business by direct sales activity including increasing existing sales and identifying and developing new business opportunities within an assigned territory/accounts. We’re looking for somebody who is self-sufficient with an entrepreneurial approach in their work. A career with Workathlon means joining a growing team dedicated to connecting hospitality employers and employees. Our vision is to become the world’s most trusted hospitality recruitment marketplace and we offer our employees the chance to make an impact with attractive growth opportunities in this industry. We are an Equal Opportunity Employer and do not discriminate against applicants due to veteran status or on the basis of disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, or gender identity.

Responsibilities

• Sell Workathlon’s services within assigned vertical, account and territory through effective client research, prospecting and networking. Current regions include Europe and The Middle East and the position may require travelling within those regions.
• Work with Sales Manager to define and develop territory to increase new and existing sales
• Meet with current and prospective customers via client presentations and participation at trade shows.
• Write and follow up on proposals, specify appropriate standards and pricing
• Provide outstanding customer service.
• Meet all activity targets and log activity in to CRM, as required.
• Prepare sales reports and forecasts, as required.

Qualifications

• University Diploma
• 3+ years successful sales experience.
• Superior interpersonal and customer service skills.
• Excellent written and verbal communication skills.
• Excellent presentation skills.
• Excellent organizational, prioritization and time management skills.
• Must be energized and self-motivated and have the ability to work independently in a fast-paced, multi-tasking environment with shifting priorities.
• Working knowledge and proficiency with Microsoft Office, including Outlook, Word, Excel and PowerPoint.
• Must be able to do sales in both Greek and English