Digital Campaign Manager for Programmatic Campaigns
Position Level: Junior
Position Outline:
Programmatic campaigns planning, setup, running & optimization through specific DSPs for: Display ads, Mobile Ads, Social Media, G branded products, Native Ads/Content.
Daily Activities:
• Following client’s briefing my first task is to prepare and present the Digital Proposal, which includes the Digital Strategy and the actions and tactics needed in order to apply it.
Once the Digital Proposal is approved by the client, we enter to the implementation part, the part that usually assigns numerous roles & responsibilities to the DPM.
To name a few:
• The media planning procedure itself:
o Budget allocation.
o Media mix.
o Formats & Channels mix (Display, Mobile, Programmatic, Native).
• Evaluation&final decision on media buying method, CPM/CPC/CPA, or pure CPV,CPtV, even CPE,CPL. All tied to initial strategic decisions and agreed KPI’s (conversions/reach/awareness etc ).
• Price negotiation&implementation process of the media buy.
• Trafficking & running the campaign.
• Daily monitoring and optimization of the campaign leading to final reporting. Using Appnexus, Tubemogul, Adtech, Mediamind, Doubleclick or other 3rd party dashboards, combining pure actual metrics & research with creative thinking in order to present findings in a way that is simple for any audience to absorb.
